Aug 05, 2013 NewBeauty Magazine Features Ferrum A Singe-Free Way to Style Your Hair Most hair professionals can agree that heat styling is just about one of the most damaging things you can do to your hair. But for those of us who can’t seem to put the flat iron down, there’s still hope for our tresses. That’s because the good people at Ladies & Gents have created a heat styling tool with our hair’s health in mind. The Ladies & Gents Ferrum Professional Styler ($189) not only straightens your hair but adds shine and volume—all while being less-damaging than other heat styling tools. But what’s really unique about this styler is that it has a non-heated, static-free fabric pad on one side and a tourmaline coated ceramic plate on the other. By having two different plates, the heat passes through the hair and leaves it looking shinier and healthier. Apparently, when your hair is being pressed between two heated plates, it’s more likely to be singed. The tourmaline side also is infused with Nano 3 Technology that helps protect your hair and reduce frizz. The iron heats up to your desired temperature—anywhere between 140 to 450 degrees—in a speedy 30 seconds. Another great safety feature is that it will shut off after 30 minutes of non-use—so you don’t have to worry about burning down your house.